02
Relay
Every lead tracked individually from first contact to signature: profile, source, interest, reason for stalling, time idle. Routing, sequences and reactivation run on the same record.
Lead L-4127 · campaign 31, ad set BTuesday
14:02
AcquisitionClicked the ad
14:02
LandingOpened the catalog: chargers
14:03
First contactAnswered by chat, voice available
14:05
QualificationWholesale, tax ID validated
14:06
RoutingTo Ana, key accounts
14:40
SequencesFollow-up 1 of 3 sent
15:40
Offer400-unit tier sent
16:12
Order7731 paid, R$ 12,090.00 in 3 installments
16:12
After-saleReorder sequence scheduled, day 21
·
ReactivationIf the account goes quiet for 30 days
What goes in
Acquisition, landing, first contact by chat or voice, qualification, routing, sequences, offer, order, after-sale and reactivation. Ten stages on one record, with lead-tracking across all of them and the campaign spend attributed to paid orders.
The law of the system
No contact falls in the gap between one stage and the next.
What the owner sees
- 01Which message generated which order.
- 02Every lead with profile, source, interest, reason for stalling and time idle.
- 03Who is due to reorder and has not, before the account goes quiet.
- 04Campaign spend attributed to paid orders, not to clicks.
- 05The key-account team working only the leads that passed qualification.
Start with the Fieldwork.
Half a day inside the operation. Scope, price and schedule come out of it.
Request a Fieldwork half a day on siteNext systemKeel