Ephessus
Embedded engineering

Build the operation your market cannot match.

Systems designed, built and run inside companies where off-the-shelf software stopped fitting and no software house will take the project.

Request a Fieldwork half a day on site
Keel · ReconciliationThe whole system
Keel · Reconciliation · Main account · Today 06:00
Bank statement · direct connection
06:04Boleto credit · D+1R$ 4,030.00
06:04Boleto credit · D+1R$ 3,184.12
06:05Boleto credit · D+1R$ 1,906.05
06:07PIX receivedR$ 6,284.50
06:10Cash depositR$ 2,000.00
06:12Wire transferR$ 52,080.00
06:15Collection fee− R$ 14.90
Receivables
Invoice 2140 · Order 7731installment 2 of 3
Invoice 2098 · Order 7702net 28
Invoice 2151 · Order 7748installment 1 of 2
Wire · Order 7690advance, 70% of 1,200 units
+ 45 invoicesreconciled automatically
Divergences · one-click decision
PIX · R$ 6,284.50

Payer tax ID ending 442: invoice 2107, order 7715, paid with late interest.

Approve and settle
Fee · R$ 14.90

Recurring debit with no matching entry.

Post as expense
Credit · R$ 2,000.00

No identified payer, no matching invoice.

Send to suspense account
In divergenceR$ 0.00
Reconciled52 of 52
System balance equals bank balance
Keel · Position of the day · Today 06:19Live
Bank balanceR$ 186,240.55
System balanceR$ 186,240.55
DifferenceR$ 0.00
Receivables due todayR$ 23,410.00
Orders today17
Invoices issued14
Margin of the day29.4%
MovementBatchUnit costQty
Order 7731 · 45W charger0231R$ 41.80120
Order 7731 · Reinforced cable 2 m0229R$ 9.12300
Order 7748 · 45W charger0231R$ 41.8060
Purchase · 45W charger0234R$ 40.951,200
Stock at cost, 45W charger0231 + 0234R$ 55,410.001,350
Alerts · ordered by money at risk
Receivable of R$ 4,180.00 from order 7704 was due yesterday and has no settlement.
At the current pace the reinforced 2 m cable runs out in 6 days. Purchase point suggested today.
The 17 orders of the day are with picking. Nobody typed anything twice.
Systems

Four systems. One record.

Each one integrates what the team already runs before it replaces anything.

01

Fieldwork

Half a day inside the operation, three tests run in front of the owner, and a written map of every bottleneck ordered by what it costs per month. The fee is credited in full against a contract signed within ninety days.

Fieldwork
Fieldwork · the document
Bottleneck map · ordered by monthly cost Move the light across the sheetTouch a line

Where the operation loses money, in order.

01Orders taken on paper and typed twiceSales and dispatchR$ 21,400/ month
02Leads after 6 pm answered the next morningSalesR$ 14,900/ month
03Stock counted from memory, purchases by guessWarehouseR$ 9,800/ month
04Receivables followed in a group chatFinanceR$ 6,300/ month
05Month closed on the 12th of the next monthFinanceR$ 4,100/ month
Estimated monthly costR$ 56,500/ month
Test 1 · The lead 00:47:12

A message sent to the company's own WhatsApp at 09:14, in front of the owner. First reply at 10:01.

Test 2 · The number 2 days, 3 people

Asked for last month's net result. The answer arrived two days later, after passing through three people.

Test 3 · The trail
  • Enteredby an ad, campaign 31
  • Answeredby phone, no record
  • Registerednowhere
  • Followed upno one went back
02

Relay

Every lead tracked individually from first contact to signature: profile, source, interest, reason for stalling, time idle. Routing, sequences and reactivation run on the same record.

Relay
Relay · lead L-4127
Lead L-4127 · campaign 31, ad set BTuesday
14:02
AcquisitionClicked the ad
14:02
LandingOpened the catalog: chargers
14:03
First contactAnswered by chat, voice available
14:05
QualificationWholesale, tax ID validated
14:06
RoutingTo Ana, key accounts
14:40
SequencesFollow-up 1 of 3 sent
15:40
Offer400-unit tier sent
16:12
Order7731 paid, R$ 12,090.00 in 3 installments
16:12
After-saleReorder sequence scheduled, day 21
·
ReactivationIf the account goes quiet for 30 days
03

Keel

Orders, stock at real unit cost, receivables and reconciliation in a single ledger. Every movement answers which batch it came from and at what cost.

Keel
Keel · the application
Keel · Today 06:19

Dashboard

Orders, invoices, batches
Live
Bank balanceR$ 186,240.55Main account
Difference to systemR$ 0.0052 of 52 reconciled
Orders today1714 invoiced
Margin of the day29.4%Stock at real cost
Inflows and outflows by weekR$ thousand
W1
W2
W3
W4
W5
Inflows 214.4Outflows 165.7
Reconciled this morning06:19
100%52 of 52 movements3 decided in one click
Alerts · ordered by money at risk3
Receivable of R$ 4,180.00 from order 7704 was due yesterday and has no settlement.
At the current pace the reinforced 2 m cable runs out in 6 days. Purchase point suggested today.
The 17 orders of the day are with picking. Nobody typed anything twice.
Receivables due todayR$ 23,410.00
InvoiceCustomerAmount
2153 · order 7752Ponto MobileR$ 9,880.00
2149 · order 7746Rede VilaR$ 7,250.00
2155 · order 7755Casa do CelularR$ 6,280.00
Bank statement · direct connection
06:04Boleto credit · D+1R$ 4,030.00
06:04Boleto credit · D+1R$ 3,184.12
06:05Boleto credit · D+1R$ 1,906.05
06:07PIX receivedR$ 6,284.50
06:10Cash depositR$ 2,000.00
06:12Wire transferR$ 52,080.00
06:15Collection fee− R$ 14.90
Receivables
Invoice 2140 · Order 7731installment 2 of 3
Invoice 2098 · Order 7702net 28
Invoice 2151 · Order 7748installment 1 of 2
Wire · Order 7690advance, 70% of 1,200 units
+ 45 invoicesreconciled automatically
Divergences · one-click decision
PIX · R$ 6,284.50

Payer tax ID ending 442: invoice 2107, order 7715, paid with late interest.

Approve and settle
Fee · R$ 14.90

Recurring debit with no matching entry.

Post as expense
Credit · R$ 2,000.00

No identified payer, no matching invoice.

Send to suspense account
In divergenceR$ 0.00
Reconciled52 of 52
System balance equals bank balance
Today · 17 ordersAll with picking
OrderCustomerItemsTotalStatus
774806:02Casa do Celular45W charger ×60R$ 3,812.10Picking
7731yesterday 16:12Eletro Vale45W charger ×120, cable 2 m ×300R$ 12,090.00Paid · picking
7715yesterdayPonto MobileScreen protector ×800R$ 6,284.50Late interest posted
77043 days agoLoja NorteCar mount ×110R$ 4,180.00Receivable overdue
7702last monthRede Vila45W charger ×50R$ 3,184.12Paid · net 28
7690last monthGrupo Sertão45W charger ×1,200R$ 74,400.0070% advance received
By batch · at real unit cost, tax insideCover at current pace
ProductBatchUnit costQtyCover
45W charger0231R$ 41.80150Selling first
45W charger0234Purchase, entered yesterdayR$ 40.951,20034 days
Stock at cost, 45W charger0231 + 0234R$ 55,410.001,350
Reinforced cable 2 m0229R$ 9.123806 days
Screen protector, pro line0226R$ 3.402,14041 days
Car mount0219R$ 18.609612 days
Open · ordered by due dateDue today R$ 23,410.00
InvoiceCustomerDueAmountStatus
2131order 7704Loja NorteYesterdayR$ 4,180.00Overdue 1 day
2153order 7752Ponto MobileTodayR$ 9,880.00Due today
2149order 7746Rede VilaTodayR$ 7,250.00Due today
2155order 7755Casa do CelularTodayR$ 6,280.00Due today
2140order 7731Eletro Vale30 SepR$ 4,030.00Installment 3 of 3
Reminders escalate to the account owner after 48 hours, with a deadline.
04

Counsel

The owner asks in plain language and the business answers with the number and where it came from. Dashboards and reports read the same source.

Counsel
Counsel · the operation in x-ray
A customer examining a coat in a boutique, another customer at a shelf behind her
Customer · in store nowRelay
Marina C.34
Ad interactions4Interest in this coat2 days agoLast purchaseR$ 890.00 · MayVisit3rd
Ephessus

Fifteenth lead from campaign 31 to buy in store this month. Raise the campaign budget by 20%? Estimated R$ 9,400 in added sales.

Customer · returningRelay
Rafael T.41
Visit3rdBoughtSand sweater · JuneSize on fileM
Ephessus

The coat he asked about in June arrived yesterday in his size. Send him the message?

Move the light over the storeTouch a customer
Boutique · Tuesday 18:40In store 3
Residential tower at dusk with every unit traced on its slab and colored by sales status
Sold65
Reserved7
Available18
Launch · sales floorMove the lightTouch a floor
A restaurant dining room at night seen from above, some tables occupied, some set and empty
Table 1 · R$ 386.002nd visit · 2 covers
Table 2Reserved 20:30 · Souza, 4
Table 3 · R$ 512.00New customer · 2 covers
Table 4 · occupiedKeel
R$ 412.002 covers
Visits this month3Satisfaction5 of 5Average billR$ 396.00
Ephessus

Third visit in a month and the highest satisfaction of the night. Invite them to the tasting menu on the next reservation? Estimated R$ 640.

Table 5Empty since 19:52 · 38 min
Table 6 · R$ 1,140.00Returning · 4 covers · birthday
Table 7Reserved 21:00 · Almeida, 2
Table 8Empty · next turn free
Table 9Reserved 20:45 · Ferraz, 2
TonightR$ 2,450.00
Covers10
To come3
Dining room · Tuesday 20:12Move the lightTouch a table
Counsel · the question and the dashboard
Counsel · Dashboard · JulySame source
Net resultR$ 48,712
InflowsR$ 214,380
OutflowsR$ 165,668
Inflows and outflows by weekR$ thousand
W1
W2
W3
W4
W5
Inflows 214.4Outflows 165.7
Margin by product1,412 items
Reinforced cable 2 m41.2%
45W charger32.6%
Screen protector, pro line27.8%
Car mount24.1%
Mini speaker11.3%
Principles

Three of seven.

The process and all seven

We measure before we quote.

Scope, price and schedule come out of the Fieldwork. Nothing is quoted before it.

One client at a time.

The whole problem solved for one company, instead of most of the problem solved for many.

Nothing is reported as done until it runs in production.

There is no status meeting for work that is not deployed.

Contact

Tell us what is not working.

Half a day inside the operation. Scope, price and schedule come out of it. The reply comes from the person who will run the Fieldwork.

Request a Fieldwork half a day on site